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logistics

Becker Logistics kicks off blog series with 7 blog writing tips

Written by Tammy C
Marketing Manager

In honor of Becker Logistics kicking off a new blog campaign and cadence, we wanted to share with you some tips on what makes a great blog.
It is becoming increasingly important for businesses to develop a strong web/digital presence. Unfortunately that can come at a high cost. Did you know that according to Statisa, of internet users aged 19-29, 47 percent read blogs on a regular basis? What better way to inexpensively reach potential customers, drive traffic to your website, build authority in your industry and generate leads. Bottom line, blogging is a good business strategy! BUT….how do you cut through the noise? After all, there is a lot of other good content out there. Here are some tips.

Know your audience – write to them
Create content that resonates with your audience. It should be relevant and useful. Do some research into your target audience. Understand who they are and what they want to hear about. Start talking to them like they are your friend; be casual in your writing but remember you are writing for a public audience.

Write a killer headline
Instantaneously grab the attention of your readers or your blog won’t be read. You only get one chance to make a first impression – nail it! Remember this is your bait to pull the reader in.

Use short sentences
In today’s day and age readers do not read your every word. They are skimming and scanning.

Include links
Add links to valuable relevant pages or posts within your Blog. This does several things. This introduces your readers to other parts of your website. It also takes them to other relevant information; building your reputation. Lastly, it helps better your SEO - which leads us to the next tip……

Remember SEO
Even if you have the greatest blog ever and you don’t set yourself up with content that search engines will find, no one will discover you. Add the key words into your document on how you think people would find you on the web. Do your research to know what that is.

Proofread
Read it several times. Run spell check. Run grammar check. And just when you think you can’t check anything more…..read it again. Nothing kills your credibility like bad grammer.

Write Often
The more your write, the better you get and the more you draw your reader in!


Look for our next blog later this week.
Please share our blog page with your friends and co-workers. We promise exciting content for all – not just specific to the logistics industry! https://www.beckerlogistics.com/blog


Becker Logistics Blog

Freight Forecast: Year-Over-Year Decline

 

According to the Americas Commercial Transportation (ACT) Research, numbers have indicated a 28% decrease in truck orders from September this year to that of the same month in 2015. Reports have shown a total of 13,900 units in September during a traditionally slower month out of the year. ACT Vice President Steve Tam was quoted in the Transport Topics magazine saying, “This level of order intake is in line with how we see the industry performing. We expect to see a modest seasonal uptake in the fourth quarter, probably around 19,000 units.” Analyzing month by month on year-over-year basis the average numbers slumped by 40%. The article in Transport Topics Magazine informs on various statistics similar in nature but then goes on to note a relatively positive trend. Earlier in 2016 the inventory of unsold heavy trucks peaked at 25,000 but more recent data has shown that the number has now dropped closer to 15,000. Analysts from the ACT Meeting discussed much about the state of the U.S. Economy and left readers with a more positive thought. “The truck forecasts are built on a few more years of steady, though uninspiring economic growth. There do not seem to be serious warning signs for a recession currently.”

Read the full article in the Transport Topics Magazine issued week of October 10th, 2016.